My blogger friend Thimbuktu’s latest post about the advertising tag lines reminds me of one very cute TV advertisement from several years ago. It was on the Ribena drink.
If my memory serves me right, it was about this cute little girl who was asked to share her packet of Ribena with a boy. Whilst she was generous enough to hand over her packet to the boy, she reminded him not to finish the whole packet by saying … But not too much.
Yesterday, the Prime Minister spoke about the issue of integrating new citizens. Like MM Lee who spoke about the same issue at the Tanjong Pagar National Day dinner on 13 Aug, he wants Singaporeans to welcome them.
I think Singaporeans generally are like the generous Ribena girl. They say; “Sure you are welcome to share some of our goodies …… but not too much”.
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